Designing a website within the property industry is something that should be dealt with using a lot of care and consideration. Architects, real estates, new property developments and other similar businesses are all looking for the same thing – a visually stunning website which best showcases their portfolio and captivates their target market.
The property industry is based strongly on visual aesthetics so it’s important to get this across on your website. If you’re attempting to show off your work on a dated, unresponsive website it’s going to put visitors off and they’re more likely to take their enquiries elsewhere. With the rise of online agents in the property sector, it’s more important than ever to ensure that you’re on top of your game with your website.
That’s where I can help. I’ve designed a number of websites for the property industry, and know exactly what is required to create the most visually pleasing website with the correct functions.
Here’s a few things to consider when you’re looking to get a new property website…
Design is of the utmost importance when it comes to building a website within this industry. Websites act as an online shop front for many business, and for those within the property sector, it’s important that their website shows off their work in the best possible light.
Your main goal should be to create a website that is visually striking, memorable, luxurious and really captivates the audience. I specialise in bespoke designs, that will set you apart from your competitors and leave you with an end product that you’re proud to show off to clients.
Without a doubt, images are the most important element of any property website. You need to sell yourself and your services through images, so there’s no time to scrimp on the cost here. Investing in high-quality professional photography is sure to have a great ROI in the long run, so this should be one of the first things you look at doing when getting a new website.
Think about it, it’s highly unlikely that anybody will be interested in investing in your real estate offerings or new property builds if they can’t easily view images of your work. They are your selling point, so make sure they’re as high quality and detailed as possible, and that there’s plenty of them!
Why not go one step ahead and introduce some video content to your new website? For the past three years we’ve seen the demand for video content being a huge main element of a website, and now the property industry is getting in on that action, too. Having a stunning video of your work as the first thing that a user sees when they enter your website is more than enough to captivate the user, entice them to browse around more and importantly, remember your brand.
As digital trends continue to change, it’s important that your company website keeps up with this, and provides the most flawless user experience possible. All of the websites I design are fully responsive to work on desktops, mobiles, tablets and laptops to ensure that users can have the same experience on whichever device they choose to browse on. If your website isn’t responsive in 2018, then there’s a good chance that you could be losing out on customers – I’d recommend resolving this ASAP.
Contact details / Call-to-actions
Ultimately, the main goal of your website is to drive conversions and encourage people to want to enquire further about your services, with this hopefully resulting in a conversion. With this line of work in particular, it’s likely that people are going to have questions about your properties and services, so it’s very important that you’re easily contactable.
Having prominent contact details throughout your website is a must, and even providing specific names and numbers of the right representative to get in touch with depending on their requirements is an added incentive.