Property Web Design

Designing a website within the property industry is something that should be dealt with using a lot of care and consideration. Architects, real estates, new property developments and other similar businesses are all looking for the same thing – a visually stunning website which best showcases their portfolio and captivates their target market.

The property industry is based strongly on visual aesthetics so it’s important to get this across on your website. If you’re attempting to show off your work on a dated, unresponsive website it’s going to put visitors off and they’re more likely to take their enquiries elsewhere. With the rise of online agents in the property sector, it’s more important than ever to ensure that you’re on top of your game with your website.

That’s where I can help. I’ve designed a number of websites for the property industry, and know exactly what is required to create the most visually pleasing website with the correct functions.

Here’s a few things to consider when you’re looking to get a new property website…

Design

Design is of the utmost importance when it comes to building a website within this industry. Websites act as an online shop front for many business, and for those within the property sector, it’s important that their website shows off their work in the best possible light.

Your main goal should be to create a website that is visually striking, memorable, luxurious and really captivates the audience. I specialise in bespoke designs, that will set you apart from your competitors and leave you with an end product that you’re proud to show off to clients.

Imagery

Without a doubt, images are the most important element of any property website. You need to sell yourself and your services through images, so there’s no time to scrimp on the cost here. Investing in high-quality professional photography is sure to have a great ROI in the long run, so this should be one of the first things you look at doing when getting a new website.

Think about it, it’s highly unlikely that anybody will be interested in investing in your real estate offerings or new property builds if they can’t easily view images of your work. They are your selling point, so make sure they’re as high quality and detailed as possible, and that there’s plenty of them!

Video content

Why not go one step ahead and introduce some video content to your new website? For the past three years we’ve seen the demand for video content being a huge main element of a website, and now the property industry is getting in on that action, too. Having a stunning video of your work as the first thing that a user sees when they enter your website is more than enough to captivate the user, entice them to browse around more and importantly, remember your brand.

Responsiveness

As digital trends continue to change, it’s important that your company website keeps up with this, and provides the most flawless user experience possible. All of the websites I design are fully responsive to work on desktops, mobiles, tablets and laptops to ensure that users can have the same experience on whichever device they choose to browse on. If your website isn’t responsive in 2018, then there’s a good chance that you could be losing out on customers – I’d recommend resolving this ASAP.

Contact details / Call-to-actions

Ultimately, the main goal of your website is to drive conversions and encourage people to want to enquire further about your services, with this hopefully resulting in a conversion. With this line of work in particular, it’s likely that people are going to have questions about your properties and services, so it’s very important that you’re easily contactable.

Having prominent contact details throughout your website is a must, and even providing specific names and numbers of the right representative to get in touch with depending on their requirements is an added incentive.

Property websites I’ve designed

Over the past few years, I’ve worked with a number of different property agents on their new websites, and delivered them an end product which we’re both happy with, and they’re proud to show off. Check out some of my previous work below:

If you’re interested in working with me on your new property website, or improving your current one, get in touch with me today, I’d love to work with you!

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Restaurant Web Design

Restaurant owners are continuously seeking to improve their online presence, and their first port of call is always to deliver a stunning, user-friendly website to their customers. We’ve come to a point where serving great food in a top location simply isn’t enough to attract new customers and surpass the local competition.

Most of our purchase decisions are swayed by what we see online, and the same applies for choosing where we want to dine out. We’re all guilty of checking out menus and reviews of restaurants before we even walk through the door, to ensure that we’re making the right choices. Having a poorly designed website that doesn’t reflect your restaurant in the best possible light isn’t going to entice potential customers, and is likely to be losing you business.

I specialise in web design for restaurants, and have more than enough experience to know what customers want to see in order to excite and entice them to dine at your establishment. Here’s a few things to consider when it comes to creating your new website…

Design

With such a competitive market space within the restaurant business, you need to stand out from the crowd in the easiest way that will reach the largest audience. Continuing your branding and messages throughout both your restaurant and online presence is hugely important, as that is how customers will remember your business and are more likely to make return trips, or even spread the word.

Focusing on a high quality design isn’t exclusive to restaurants, but spans to businesses of any nature. It’s likely that you invested a lot of time and money into building and designing the perfect dining setting that you’re proud of, but it shouldn’t end there.

It’s important to remember that not everyone has had the chance to see inside your restaurant, so why not give them a taste of what to expect on your website? A stunning design focusing on large, high quality images of your cuisine and interiors is the best way to reflect your in-house standards online.

Menus

It seems like a fairly obvious point to make, but so many restaurants tend to get it so wrong. Chances are, if someone’s checking out your website, they want to see what food you’re offering. Making your menus easily accessible to every user is important, as we often find that customers have already chosen their food hours in advance of attending their booking. If they can’t see what food is on offer, how do they know if they’ll like anything on the menu?

Responsive Design

We’re using the internet differently today than we were years ago, and the percentage of mobile searches vs desktop are still on the increase. Don’t make it difficult for your users to navigate a desktop version of your website from their mobile device, it’s too difficult and requires more effort than people are willing to make.

This factor goes hand in hand with the previously mentioned point about including menus. Have them integrated into your website, with nice handy drop-down menus where users can select which style of dish they want to view (appetisers, sides, desserts etc.) Avoid at all costs uploading your menus as a PDF. The inconvenience of having to download a PDF or open it in a new tab is too much hassle, and having to zoom in to read easily is an annoyance. Keep it clean, simple and tidy.

Online Bookings

Nowadays, the general population can be too reluctant to pick up the phone and make a booking. We’re too reliant on the internet and want everything to be quick and simple with minimum communication required.

Online booking systems can be seamlessly integrated into your website, and are the perfect tool to allow your customers to view time availabilities and choose one that suits them. If you allow table bookings, I recommend this as a highly effective way of increasing your customer base and conversions.

Reviews

One of the best ways to promote your restaurant is with customer reviews. With a great looking website and restaurant, you’re off to a good start – but people want to know how good it really is. Shouting about your top-rated reviews on your website is highly recommended, as it immediately gives you the trust factor and increases the likelihood that people will want to enjoy the same great-tasting food and service that others have raved about.

Review platforms such as TripAdvisor can be integrated within your website, and you can showcase your 5* badges and awards in your site header or footer to really grab the attention of potential customers and excite them about their visit.

If you’re looking for a stunning new website for your restaurant, get in touch with me today to discuss your options. I also offer restaurant food & interior photography, to enhance the look of your website with the highest-quality images.

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Web design within the fitness industry

Fitness industry websites, from personal training businesses to public gyms, have very specific requirements in both design and functionality, and there’s a huge number of factors to take into consideration when designing the perfect fitness website. In my experience as a web designer, I understand what these types of websites need in order to serve the correct purpose. Here’s a few things to consider…

What type of fitness related business is it?

There’s no “one size fits all” approach to web design, and different industries require different elements of design and functionality – which is also the case in sub-categories within the fitness industry. First of all, it’s important to identify which ‘category’ the website belongs to.

I can create websites for a whole host of different fitness related businesses including gyms, branded/specialists gyms i.e. CrossFit, yoga studios, fitness centres, dance studios, weight training, personal training and any other related categories. Once it’s been identified which services you offer, we can get working on designing a bespoke website, unique to the business.

What are your objectives?

Is your main aim to get people signing up for memberships and classes? Are you selling health-related products and therefore looking for an eCommerce set-up? Or are you solely focused on educating your visitors on health & fitness? It’s important to distinguish your aims at an early stage, so that the website can be designed around them.

For example, great emphasis can be placed on “sign up now” call-to-actions to encourage conversions if this is the goal, or content from your blog could be the first thing that visitors see if that’s what you want to push.

Design & Photography

In an industry such as this where aesthetics are so important, I’m passionate about creating visually stunning websites that capture the users’ attention. All of my websites are responsive and user-friendly, and each element is tailored to your individual needs.

Photography plays an important role in the design of any website, and particularly within the fitness industry. Think about who your target audience is and what you want to promote. Are you opening a new gym? Investing in high-quality professional photography to showcase the space and equipment is essential. Offering yoga or dance classes? If professional photography isn’t an option here, then we can source some great paid-for stock images which can really enhance the aesthetics of your website. It’s important to avoid low-res images and anything that’s irrelevant to the services that you’re offering, as this can result in confusion and lack of interest.

Video content is also a key factor in helping to keep users engaged, particularly on sliders and page headers. This is perfect for websites within the fitness industry – as videos of people working out and getting fit are what often attracts customers to sign up.

Functionality

This is where it becomes important to distinguish how you want your website to operate, and the services that you’re going to offer your customers. A few popular functionality features of fitness websites include:

  • Sign up process – This can be used as a way of customers registering their interest in the launch of your new gym, or signing up to your personal training/bootcamp classes.
  • Members portal – Many fitness websites give members the ability to log in and track their progress, edit their personal information, cancel/pause their memberships and many other features.
  • Online booking/timetables – Offering classes? Give members the easier option of being able to view updated timetables and book online while on-the-go.
  • Automated alerts – Keep your customers updated with text/email notifications with any important messages about session changes, cancellations or general updates.
  • Secure payments – When asking members to pay online when signing up to a contract or booking one-off classes, it’s important to ensure that the process is fast and secure.

If you require any specific fitness software solutions, we can also look at integrating those into your website.

Erik Reart can help to create the perfect fitness website for you, in order to increase your brand visibility and credibility within the industry. If this is your aim, get in touch today, I’d love to work with you!

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